Confessions of a Shopaholic

A Branded World

I went this weekend to see "Confessions of a Shopaholic" with my girlfriends. The entire movie all that I could think about was the fact every five seconds there was a brand drop...Prada, Gucci, etc. The main character of the movie lived in a branded world. It really made me think how often we all come in contact with brands, everyday of our life and don't even realize it. I know personally that I shop brands because I have loyalty to certain ones that have always treated me well. When shopping at the grocery store, I think that all the brands are the same...I ever steer clear of the brands because they are more expensive than if you purchase the stores personal label.

Nordstom

As a former employee of Nordstrom, I know some of their brilliant marketing strategies. While I was home over the weekend I spent a day at the mall, and Nordstroms by far knows how to properly market their products. All the new spring apparel and accessories is displayed out front for everyone to see which draws you into the rest of the merchandise. On a daily basis the merchandise is moved on the sales floor to promt the fact that there is always something new to look. Five days out of the week new products do come, but for days like Sunday when there really isnt' anything new, it seems like their is! I just thought this was something interesting to share!

Superbowl Advertisements for 2009

The Superbowl is the only time of the year that we all actually enjoy watching commercials. This years round up was almost disappointing. There were a select few that I really liked such as the Doritos ad that involved the snow globe and the free bag of Doritos. The E-trade baby can always make us laugh and I loved the Bud Light commercial where the guy gets thrown out of the window. I found a place where you can all relive the Superbowl commercials again. Just click here. I believe the best type of marketing occurs when you can make the consumer laugh. In a way you can make the product unforgettable.