Guerilla Marketing

I never knew what guerilla marketing was until I took this class, I mean you see it every day and don't even realize that you do! These pictures were something that really caught my attention and something that I would consider purchasing just becasue of the wow factor. I especially love that watches on the bus, who ever came up with that idea is a genius. I loved it. Also the hair at the bus, what a way to get the attention that you want as an organization. If we could all just be so creative.

A One of a Kind Flag Ship Store

Most flagship stores just fade into the background of a city scape, but no the Apple store in New York. This presentation is more than a logo, it is a marketing tool. Everyday millions of people walk by and can't help but stare and be interested. Just looking at this gets your mind working. It represents all that Apple is the the apple logo and the glass windows that are high tech. This place really caught my attention when I saw it. It works to get the consumer inside by marketing it's self on the exterior. And above all it is really amazing to look at.

Sale Sale Sale!

As we are talking about pricing in marketing, I found it very interesting that the last time I went to the mall, every single retailer had a sale sign up for "buy one get one free," or 20-50% off. In these hard econimic times I really do believe that making the sale is all about having the right pricing strategy and that has to do with really understanding your consumer. What the consumer is willing to pay for a certain product or service is where you item needs to be priced at in order to make the sale, especially during this economic down turn. Understanding the consumer and their shopping habits is import.

HEINZ

I was doing research for another class and looking for some pictures and I am not sure how I stumbled across this picture, but it really caught my attention. With summer coming up fast I really thought this was perfect for those with BBQ on the Brian. Ketchup for me anyways is an essential for the outdoor hamburger night. With everyone really into the diet fad, I thought this would really appeal to that market as well as those who enjoy good ketchup. The bottle built from slices of real tomatoes really gives you the sensation that the ketchup is fresh and real, and that is so much more appealing than artificial preservatives. No matter how you look at this picture is really makes you think.

Bonding to a Brand

After reading about bonding with a specific brand and all the ways that there is to bond, it really go me thinking. I relate to several brands in various ways. For example my most favorite brand in the world is juicy couture. Ever since my roomate my freshman year introduced me to it, I have been hooked. I love everything about it, and all there different product lines all appeal to me. I LOVE juicy couture. A brand that I relate to because of nostalgia is

Pepsi. I remember drinking it all the time as a kid with my dad. I only got it on special ocassions but it was always worth it. For this reason I always feel a strong connection to pepsi. A brand that I use everyday would be my shampoo, it is a part of my daily routine. I never knew that I had a connection to it but because I use it on a daily basis I am "bonding with Biolage." Interesting concept. You bond with a brand and you don't even know it!

The 80/20 Rule

While going back over my notes and studying for the upcoming exam, I had thought a little bit more about the 80/20 rule. It is a concept that is engrained in my head in all my classes actually and holds a big role in creating success in a business. It is important to remember that you need to target the correct market to which you wish to pursue, but also remember those loyal customers who have been there the whole time giving you the desired sales you need. If 20% of your customers make 80% of your businesses overall purchases it would be benefitial to you as a retailer to spend most of your time and marketing strategies on this 20%. It is a waste of time to spend money on advertisement such as catalogs on those who probably don't have any intention on buying!

Claritas

Intrigued by the zip code looking up that we did in class on Tuesday, I revisited the Claritas website and looked up my home zip code of Bonney Lake which is 98391. The categories that it provided for this particular zip code were as follows...

To look up your cities zip code and learn all about the Market near you click here

COUNTRY SQUIRRELS- Upscale, Middle Age w/ Kids The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis, and swimming as well as skiing, boating, and biking.

FAST-TRACK FAMILIES-Upscale, Middle Age w/ Kids With their upscale incomes, numerous children, and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems, and video games. They take advantage of their rustic locales by camping, boating, and fishing.

GODS COUNTRY-Upscale, Middle Age w/o Kids When city dwellers and suburbanites began moving to the country in the 1970s, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upscale couples in spacious homes. Typically college educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high power jobs and laid back leisure.

KIDS IN CUL DE SACS-Upper-Mid, Younger w/ Kids Upper-middle class, suburban, married couples with children--that's the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence, and children translates into large outlays for child-centered products and services.

UPWARD BOUND -Upscale, Middle Age w/ Kids More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles, and camping equipment.