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Monday, March 30, 2009

Bonding to a Brand


After reading about bonding with a specific brand and all the ways that there is to bond, it really go me thinking. I relate to several brands in various ways. For example my most favorite brand in the world is juicy couture. Ever since my roomate my freshman year introduced me to it, I have been hooked. I love everything about it, and all there different product lines all appeal to me. I LOVE juicy couture. A brand that I relate to because of nostalgia is
Pepsi. I remember drinking it all the time as a kid with my dad. I only got it on special ocassions but it was always worth it. For this reason I always feel a strong connection to pepsi. A brand that I use everyday would be my shampoo, it is a part of my daily routine. I never knew that I had a connection to it but because I use it on a daily basis I am "bonding with Biolage." Interesting concept. You bond with a brand and you don't even know it!





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