Guerilla Marketing

I never knew what guerilla marketing was until I took this class, I mean you see it every day and don't even realize that you do! These pictures were something that really caught my attention and something that I would consider purchasing just becasue of the wow factor. I especially love that watches on the bus, who ever came up with that idea is a genius. I loved it. Also the hair at the bus, what a way to get the attention that you want as an organization. If we could all just be so creative.

A One of a Kind Flag Ship Store

Most flagship stores just fade into the background of a city scape, but no the Apple store in New York. This presentation is more than a logo, it is a marketing tool. Everyday millions of people walk by and can't help but stare and be interested. Just looking at this gets your mind working. It represents all that Apple is the the apple logo and the glass windows that are high tech. This place really caught my attention when I saw it. It works to get the consumer inside by marketing it's self on the exterior. And above all it is really amazing to look at.

Sale Sale Sale!

As we are talking about pricing in marketing, I found it very interesting that the last time I went to the mall, every single retailer had a sale sign up for "buy one get one free," or 20-50% off. In these hard econimic times I really do believe that making the sale is all about having the right pricing strategy and that has to do with really understanding your consumer. What the consumer is willing to pay for a certain product or service is where you item needs to be priced at in order to make the sale, especially during this economic down turn. Understanding the consumer and their shopping habits is import.

HEINZ

I was doing research for another class and looking for some pictures and I am not sure how I stumbled across this picture, but it really caught my attention. With summer coming up fast I really thought this was perfect for those with BBQ on the Brian. Ketchup for me anyways is an essential for the outdoor hamburger night. With everyone really into the diet fad, I thought this would really appeal to that market as well as those who enjoy good ketchup. The bottle built from slices of real tomatoes really gives you the sensation that the ketchup is fresh and real, and that is so much more appealing than artificial preservatives. No matter how you look at this picture is really makes you think.