As we are talking about pricing in marketing, I found it very interesting that the last time I went to the mall, every single retailer had a sale sign up for "buy one get one free," or 20-50% off. In these hard econimic times I really do believe that making the sale is all about having the right pricing strategy and that has to do with really understanding your consumer. What the consumer is willing to pay for a certain product or service is where you item needs to be priced at in order to make the sale, especially during this economic down turn. Understanding the consumer and their shopping habits is import.
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