Creating a Target Market

As a apparel merchandising major, I very well understand that finding your target market and serving them correctly is a huge portion of having a successful business. Within your target market you will have your loyal customers, those customers that will purchase from you regardless of what the competition is doing down the street and perhaps even though the economy has fallen. It is important to understand the buying potential of these customers and realize how important they are to your business. By satisfying your target market, and catering to their every need by offering a unique service or product you have hopefully convinced them that you are a retailer worth shopping at, some place that they can rely on to shop at for years to come. I believe that Target has done this to me. I use to only shop at Nordstroms, but now as a broke college student, I can no longer afford $20.00 tank tops. Target has continually provided savings and quality and that is something that can't be beat.