A Branded World

I went this weekend to see "Confessions of a Shopaholic" with my girlfriends. The entire movie all that I could think about was the fact every five seconds there was a brand drop...Prada, Gucci, etc. The main character of the movie lived in a branded world. It really made me think how often we all come in contact with brands, everyday of our life and don't even realize it. I know personally that I shop brands because I have loyalty to certain ones that have always treated me well. When shopping at the grocery store, I think that all the brands are the same...I ever steer clear of the brands because they are more expensive than if you purchase the stores personal label.